Privacy Policy

Last updated: January 1, 2026

1. Introduction

Diamond Gems Jewelry ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, use our services, or interact with us at our store located at 3014 Sun Ave, Jonesboro, AR 72401.

2. Information We Collect

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide to us, including:

  • Contact Information: Name, email address, phone number, mailing address
  • Purchase Information: Billing and shipping addresses, payment method details
  • Service Requests: Information about items brought in for repair, sizing, or appraisal
  • Identification: Government-issued ID for precious metal buying transactions (as required by Arkansas law)
  • Communications: Inquiries, feedback, and other communications you send to us

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

  • Device Information: Browser type, operating system, device type
  • Usage Data: Pages viewed, time spent on pages, links clicked, referring website
  • Location Data: Approximate geographic location based on IP address
  • Cookies & Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your browsing experience and analyze website usage

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Processing and fulfilling purchase orders
  • Providing jewelry repair, sizing, appraisal, and other services
  • Communicating with you about orders, services, and inquiries
  • Sending promotional emails and newsletters (with your consent)
  • Improving our website, products, and services
  • Personalizing your shopping experience
  • Complying with legal obligations (e.g., precious metal buying reporting requirements)
  • Preventing fraud and ensuring the security of our website

4. Information Sharing & Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

  • Service Providers: We share information with trusted third-party service providers who assist us in operating our website, processing payments, and delivering services (e.g., payment processors, shipping carriers).
  • Legal Requirements: We may disclose your information when required by law, such as in response to a subpoena, court order, or government request.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
  • Protection of Rights: We may share information to protect the rights, property, or safety of Diamond Gems Jewelry, our customers, or others.

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

  • Remember your preferences and settings
  • Analyze website traffic and usage patterns
  • Deliver relevant content and advertisements
  • Improve website functionality and performance

You can control cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our website.

6. Data Security

We implement reasonable technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption for data transmitted over the internet
  • Secure servers and encrypted databases
  • Limited employee access to personal information on a need-to-know basis
  • Regular security assessments and updates

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Typical retention periods include:

  • Purchase records: 7 years (for tax and legal purposes)
  • Service records: 5 years after the last service
  • Marketing data: Until you unsubscribe or request deletion
  • Website analytics: 26 months

8. Your Rights & Choices

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to legal obligations.
  • Opt-Out: Unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us directly.
  • Do Not Track: Our website currently does not respond to "Do Not Track" browser signals.

To exercise any of these rights, please contact us using the information provided in Section 12 below.

9. Children's Privacy

Our website and services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

10. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party websites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us: